Enabling non-technical users to create and publish content to the Web has been one of the biggest benefits of content management efforts for many organizations. Content management systems that free technical staff from converting text to HTML remove bottlenecks to publishing that affect content quality and timeliness. Yet, while business users have grown accustomed to creating, approving, and previewing Web content, programmers typically still handle page layout and design, controlling where content sits on a page. This creates another programmer bottleneck between the business users who know the content and the audience, and delivery of content via the Web.

Web sites that simply display the same content to all site visitors do little to turn browsers into buyers. Companies that want to leverage the Web to increase sales need to use content to persuade site visitors to take actions that support this goal. With targeted marketing, visitors can be persuaded, for example, to sign up for a trial offer, buy a product, or upgrade to a more expensive subscription plan. By delivering persuasive content, marketers can more effectively use the Web to convert browsers to buyers, increase brand loyalty, and drive repeat business.

It's a fact: Many content management projects are expensive to implement, disruptive to the organization, and prone to failure. Yet FatWire Content Server has been deployed successfully at over 450 customers for a wide range of solutions: corporate Web sites, product marketing sites, partner extranets, and employee intranets to name a few. To help immunize customers from potential problems, FatWire offers FirstSite, which leverages the experience and best practices of our many successful customers. FirstSite's collection of standard templates and documentation, combined with training and a rich developer community, ensure that your site is implemented the right way, right away.

FatWire Content Server makes it easy for users to get their content to the Web simply by using Microsoft Word. This means enterprises can shorten the time spent on document creation, ensure the business users who own content are the ones publishing it, and leverage the information in existing documents.

Extensible Markup Language has become the backbone of extending computing via Web Services and Service-Oriented Architectures. Companies spend considerable resources standardizing content into enterprise XML formats in order to reap reusability, accessibility, and standardization benefits. To leverage the power of XML, enterprises must be able to easily create, publish, re-use, and manage XML content. FatWire Content Server combined with Ephox EditLive! for XML, give enterprises the tools they need to put XML to work.