Every e-business opportunity poses a unique set of challenges. Aiming to take advantage of the tremendous opportunities presented by the Web, companies can too easily fall victim to content management practices that become labor-intensive sinkholes, draining money and resources, or worse, unfocused content management strategies that continually compromise the integrity and value of corporate data - across the enterprise. There is a better way. FatWire, through its best-of-breed technology products and its acclaimed Professional Services division, has implemented some of the world's most sophisticated and empowering e-business solutions. These include the enterprise-level e-business initiatives of Fortune 50 technology companies, Global 1000 financial services companies, as well as several of the most successful B2B exchanges and B2C e-commerce sites.
The following case studies illustrate how several FatWire clients have benefited as a result of FatWire e-business solutions:
FatWire Software, proveedor líder en software de Gestión estratégica de contenidos empresariales y gestión de aplicaciones Web dinámicas, acaba de anunciar que su producto FW Content Server ha sido la solución por la que ha optado Inversis, banco de Internet y propiedad de varias entidades financieras españolas y compañías tecnológicas, para gestionar sus contenidos web.
The Loyalty Group operates the AIR MILES Reward Program, Canada's premier coalition loyalty marketing program, serving more than 7.5 million Canadian households. By implementing a FatWire solution, the company has been able to migrate an increasing percentage of customer transactions to the Web, improve their responsiveness to customers and partners, increase marketing response rates dramatically, and reduce overall costs.
The Hallmark Channel is a 24-hour basic cable channel that is distributed in 116 countries and 26 languages. Hallmark's FatWire CM implementation drives the company's entire spectrum of multi-channel communications for promotional content. The development of a centralized location for content, one that is tightly integrated with Hallmark Channel's CRM strategy, has resulted in a $600,000 annual cost savings in B2B communications and a $300,000 annual cost savings in Web site management.
A Fortune 500 Company and one of the largest providers of MasterCard and Visa credit cards in the world turns to FatWire Content Server. Using the support of FatWire's "center-of-excellence" and its "Website-in-a-Box" methodology, non-technical business managers have been empowered to control the production and launch of these sites almost entirely independent of IT and design resources.
The second-largest financial services firm in the US with operations in more than 50 countries. A component of the Dow Jones Industrial Average, the Company is headquartered in Manhattan, serves more than 30 million consumers as well as corporate, institutional and government clients worldwide. FatWire Content Server is now deploying the company's multi-site architecture and efficiently reusing site assets across the enterprise saving significant time and resources. Non-technical business managers are contributing and managing content independent of IT.
SPACE.com is a media company whose challenge was to build a robust content publishing site, providing dynamic multimedia space information and entertainment. This case study describes how SPACE.com ran FatWire Content Server™ on BEA WebLogic Application Server, the Oracle database, and Solaris operating system to gain the scalability it needed to meet high-volume demand, gain editorial control, and ensure a consistent user experience.